Generation NEXT: \; How Ben Franklin and Millennials will change the future of business.
Ben Franklin understood networking better than most. Among his many accomplishments\, he was a successful entrepreneur\, an elected leader\, ambassador to France. How did he accomplish so much? He knew how to build diverse\, effective networks. \;But he networked very differently than we do now. For Franklin\, networking wasn't about getting ... \;it was about giving to others.
Fast forward to 2011. Generation Y enters the workforce and things are changing dramatically. Facebook\, Google+\, Ning\, Gowalla — this group is networked in ways the world has never seen. But in this connected environment\, traditional marketing techniques are falling flat. As it turns out\, Generation Y is more affected by the opinions of their network than traditional marketing. Their friends \;on Facebook and Twitter give them the news\, help them choose clothes\, find each other jobs\, help choose where to live and assist in opening businesses. For them\, networking is a form of giving\, too.
With insights from Ben Franklin and generational data speaker Jeremy Broussard will \;connect the business past to the present. We'll see how the future of business growth will change\, how networking will evolve into a giving exercise and how Franklin's oath delivers critical clues to the next generation of business.
$30 for members / $35 for non-members
Registration is required