About Us

From our simple beginnings in 1994, Next Wave has grown into a full-service, family-owned branded apparel and merchandise provider serving clients wherever business takes them. We’ve been through some mergers and acquisitions, changed locations and names a few times, and witnessed incredible changes in the promotional product industry, but our mission and values have remained the same.

The name Next Wave has a lot of meaning to us. And hopefully to our clients who understand the meaning and experience it in their relationship with us.

Next denotes our commitment to moving forward and continuously improving. While our values and principles don’t change, we know it is critical to look ahead to what’s next. Whether it’s new technology to make doing business with us simpler or the product that’s trending in retail that will very quickly make its way into the branded merch space, our clients rely on us to be ahead of the curve as their trusted partner. We believe so much in the importance of forward momentum that even the words Next Wave are slanted forward in our logo!

Wave symbolizes our consistency and reliability, just like the never-ending ocean waves. It’s also a nod to the fact that we’re outdoors people and love a day at the beach or being on the water. So much so that we chose our brand colors to invoke the tranquility of the water at a South Pacific beach. Lastly, Wave represents our acknowledgement that there’s an ebb and flow to business and relationships, just as there’s ebb and flow in the ocean tides.

We’re proud of our name, and we work hard every day to embody the forward-thinking, dependable spirit it represents.