This presentation is a guide for small businesses or nonprofits who have been using Facebook for social media marketing, but need some tips to take them to an intermediate level. You?ve thought about what social networks to use for your business or nonprofit, and you?re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks ? Facebook. We?ll show you the benefits of using Facebook, how other organizations are marketing with it, and some dos and don?ts. Facebook is changing constantly! This seminar will share with you the most up to date information with tips on how to tell if your social media activity is working.

Core concepts introduced include:

• A closer look at Facebook
• How to tell if it?s right for your business
• What kind of content to create and post
• Etiquette? How to tell if your content is working
• Suggestions on what to do next
• Why social media & email marketing must be used together