Tips for Creating a Memorable, Festive Holiday Marketing Plan

The holiday season isn't just critical for small businesses — it's a make-or-break time of year. It's an opportunity to make up for missed sales goals from earlier in the year, not to mention making serious holiday money. But how can small businesses make the most of the holiday shopping season? Below are some tips from Adobe on how to engage with customers and drive sales during the holidays.   Create Unique and Exciting Contests   Giveaways and contests are a great way to increase engagement